The Art & Science of Retail
The inexorable rise of online commerce has left many wondering how best to approach retail overall – not only to maximise sales, but also to strike the right balance between online and instore sales, and across all the channels used to communicate with customers.
Companies that are serious about growth need to be ‘omnichannel’ businesses, but getting that right is not straightforward.
In our latest whitepaper, we take a look at how two retailers at opposite ends of the spectrum, Sainsbury's and Sigma Sport, are realising growth by putting the customer first and building truly omnichannel experiences.
Please fill out the form to download your copy of the whitepaper.