Whitepaper: How to align marketing and technology to better serve today’s customer
The need for rapid digital transformation places most retail and brand marketers in the eye of a unique storm: they need to balance an increasingly complex front-end customer-facing set of activities against the back-end capabilities of retail craft and technology.
In this whitepaper, "Customer-Centric Commerce", produced in partnership with InternetRetailing, we take a look at digital transformation and how critical the reorientation of the customer to the focal point is. In doing so, we uncover what it takes to effectively marry marketing and technology to better serve today’s customer.
Included in this whitepaper:
- Key findings from our retailer research on digital transformation
- Insight into digital transformation today and how it looks in the future
- Key themes you should keep an eye on to stay ahead of the game
- Case studies featuring retailers; Milk & More, Coop, Inter Cars & Sportsman's Warehouse
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